The method to your brand campaign
At UP media, we have three big goals. We want to drive awareness of your brand, empower you to influence your most important audiences and give you the conversions that matter most to your business. So you get higher traffic, more impressions, more attention, more sign-ups, more customers and higher revenues. To help you achieve these, we have geared our creative agency to help your brand to
We don't want to be creative for the sake of being creative.
Instead, our creativity is always led by a passion to deliver impact for your brand.
Executive Creative Director
What's the goal of your brand campaign?
I want to ...
Research & Intelligence
Each brand campaign we develop is born from a deep understanding of not just your brand values and value proposition but also the social conversations happening around your brand. These insights allow our strategy team to define your competitive edge.
Creative Concept Development
Your big idea is always guided by brand intelligence, so it’s able to more effectively penetrate social noise and reach your target audiences. At the same time, it’s designed to connect with them and inspire meaningful actions through greater brand equity.
Creative Content Creation
Our creative team works closely with our strategy team to bring your brand campaign to life. From larger-than-life placements on OOH media to interactive microsites to TV ads to snappy videos that live on social media, our multi-disciplinary team - consisting of writers, producers, motion designers, animators and illustrators - will create rich, innovative content that underscores your brand messages.
Social Media Management
In today’s digital-first world, it’s likely the majority of your audiences reside on social media. But activating your brand on social media may feel like a puzzle if you don’t know where to start. Our marketing specialists are adept at delivering your brand messages to the right audiences on the right social media platform at the right time for maximum brand presence.
Event Planning & Management
An event remains one of the most popular ways to engage with your audiences, introducing an immediacy to your brand campaign. If your brand campaign calls for an event, a dedicated events team from our sister agency Unearthed Productions is on hand to produce and execute your event, so we can focus on delivering great event content.
I want to ...
If your goal is to grow revenues, your brand campaign may need to do more than just generate brand awareness. To this end, being able to communicate clearly what your brand represents, what makes it unique and how your customers will benefit from your products or services is indispensable to the success of your brand campaign. From engaging landing pages to short-form copies for brochures, emails and social media, our copywriters are trained to help you convert.
Where the objective is to nurture your audiences over a mid- to long-term brand campaign, branded content provides an opportunity to introduce your brand as part of a curated narrative. The latter offers value and entertainment - both allowing you to draw healthy brand associations that will stay in your audiences’ minds for years. Branded content can take the form of an article, a video or even infographics.
I want to ...
Your brand campaign needs to achieve your business goals, whether that’s amplifying your brand messages, persuading your audiences or winning customers. Depending on your goal, we’ll be looking to measure clicks, video views, the duration your audiences spend on your content or purchases among other metrics. Doing this throughout your brand campaign allows us to learn what your audiences respond to and continuously optimise your brand campaign for a higher ROI.
Beerfest Asia 2023
Beerfest Asia, Asia's largest beer festival, marked its return in 2023 after a 3-year pandemic-enforced hiatus. To lead its reintroduction, we brought the focus back on what made Beerfest Asia so well loved: live music and of course, hundreds of local and regional craft brews.
You're probably wondering ...
What does a creative agency do?
What’s the difference between a creative agency and an advertising agency or a marketing agency?
Why do I need to engage a creative agency?
How do I choose the right creative agency?
Can I still engage you if I don’t need a full-fledged brand campaign?
How much does it cost to engage a creative agency like UP media?
What is the lead time for a brand campaign?
How do I measure the success of my brand campaign?